Businesses Using Video & Motion Graphics Grow Revenue 49% Faster
It’s common sense, engaged prospects become clients.
But how do you increase engagement? Motion graphics and video are a driving force for engagement and is essential to capturing people’s attention, gaining their trust, improving traffic, and driving sales.
This year (2017), 74% of all internet traffic will be video, and businesses that use video marketing receive 41% more web traffic than those that don’t.
This is on top of growing your revenue 49% faster.
Videos are effective for presentations, websites, and social media.
But like with all other digital marketing services, your video and motion graphics have to be strategy-driven.
As a matter of fact, without an intentional strategy driving your video and motion graphics project, you could very well end up spending time and money on something that’s not showing an ROI.
Clarity and Process Is Essential In Video and Motion Graphics
Look, when you’re educating, informing, and entertaining your audience, the last thing you want is confusion.
Confusion basically equates to a potential prospect leaving your page (and business) without ever buying.
We go to great lengths to make sure that our videos and motion graphics increase your sales and propel your bottom line.
Keystone Resources will help you come up with and execute the ideas that have the biggest impact on your audience.
We begin the process by meeting with you so we can determine how to best use video and motion graphics and to clearly communicate the information needed in your videos. We have the ability to use motion graphics by themselves or in combination with video footage
Before moving on to the next step, we make look at how these topics will fit into your overall marketing strategy and what can be done in each individual video to align with your company goals.
Once the topics, style, and length of the video have been decided, we write a script that fits the time limit, complete with strong calls to action and emphasis on your strongest selling points and make sure the messaging aligns with your company’s marketing goals.
Once the script is written and approved, we hand it over to one of our talented and experienced motion graphic designers to begin the design and animation process.
In the design process, the designer begins by reviewing the script and creating a storyboard consisting of sketches of the motion graphics video and putting rough visuals to the script.
Next, the designer creates the graphic assets needed and then moves on to animating them to follow the storyboard and script.
If live video is needed, we scout locations, hire actors and put together a shoot schedule. Then we shoot required scenes on-site.
All video is edited and motion graphics and audio are added to maximize effectiveness.
Are you ready to create videos and motion graphics that drive sales?
If you’re ready, then talk to us about how motion graphics can help you. Give us a call at 713.874.0162 or click here.