Blog Marketing


 

Gain Exposure, Credibility and Visibility with Blog Marketing

There should be no doubt about the importance of Content Marketing to your marketing strategy, sales and your company’s overall health.

Your blog can be and should be the foundation of your content marketing program.

Whether you are starting a new blog or currently have an underperforming blog that needs some support, our blog marketing services can help uncover how to best use it to boost exposure, credibility and visibility in your market.

Blog Marketing is the only way to see the results you want from blogging.

And 87% of businesses are NOT doing this in an effective way to reach their target audience. This means there’s opportunity for you to outperform your competitors.

According to the Universal McCann Wave.3 Study, 77% of people read blogs, but simply creating a blog does not necessarily mean readers and customers will come to your blog.

You need a comprehensive Content Marketing strategy that is laser focused on moving the needle for your business – at all parts of the customer lifecycle. Combine that with a strong promotional strategy executed through your blog and other content channels.

Promotional strategies can be designed to:

  • Improve brand awareness
  • Position your business as a leader in your industry
  • Increase organic website traffic
  • Generate leads
  • Nurture prospects in your sales pipeline

All of which can lead to increased sales and an improved bottom line.

Keystone Resources has a proven process for using Blog Marketing to achieve your business goals. 

It all begins with discovery.

Our certified Blog Marketing specialist will meet with you and your team to determine your target audience and business goals. Customer Personas or Avatars will be developed and researched and we’ll jump into Keyword Research to help identify themes and create topics that will reach each persona individually.

That next part is key. Blog Marketing has to feel personalized or it won’t be effective. The success of your content largely depends on how it resonates with your audience. Your content must speak directly to them.

Next we’ll develop a strategy based on your goals, your current efforts, and your resources. Our Blog Marketing team will provide you with everything you need to hit the ground running, including frequency of blog posting, best practices, and what to do after your blog post has been published.

If your team needs more support, Keystone Resources can also write your blog content for you. We can interview your subject matter experts about the designated topic and then turn that information into an effectively written blog post in your company’s tone that doubles as a sales piece.

We’ll even publish it, design a unique visual to accompany it, and promote it for you.

When combined with Social Media Marketing, Email Marketing and Online Advertising, you will have a powerful force propelling your bottom line. 

Ready to get started?

To develop an effective Blog Marketing plan and start executing a powerful sales tool, call us at 713.874.0162 or click here