An Effective Brand Identity Determines the Success of Your Company
Your brand is more than just a great logo design. A brand is the way your customers perceive your company. What they believe about who you are and what you do.
Unfortunately, most companies don’t get branding right.
You work hard to deliver and take care of your customers every day. But if you’re not communicating that in your brand identity, then your brand is undermining your success.
Why Invest in a Brand Identity?
Effective branding dramatically improves your bottom line.
It makes it easy for your customers to buy.
Having a compelling brand makes your company immediately recognizable (and therefore trustworthy) to your prospects and customers. Not only are you building trust, you’re also building loyalty so your customers continue to buy from you.
It makes it easy for your sales force to sell.
Strategic brand identity builds awareness and understanding of your company and it’s strengths. Your brand identity, clearly communicates your company’s unique value proposition. Giving your sales force the ability to move the needle.
It makes it easy to build brand equity.
The goal of all public companies is to increase shareholder value. And your brand (also known as your company’s reputation) is considered to be one of the most valuable company assets.
We develop creative visual and messaging assets to capitalize on every opportunity for your business to communicate your brand value and what your brand stands for.
How Does Keystone Resources Build My Brand?
The visual assets are what everyone thinks of when they think of branding. But truthfully each individual element, whether it’s your logo or your website, are just entry points into your brand.
We begin with discovery to ensure we understand your:
- Services and Products
- Target audience(s)
- Sales cycle
- Delivery of products and services
- Overall strategy and goals
We take what we uncover and distill it into a brand strategy; a unifying idea and unique positioning statement for your brand.
The creative assets are the touchpoints of your brand. Designing your logo, website, print design, brochures, signage, packaging, and advertising are extensions of your brand and must work together.
They have to not only be created with the brand strategy in mind but they also need to be managed.
Keystone Resources will provide you with the brand strategy, all of the creative assets, and a brand standards guidebook so that anyone in your company can managed your creative assets on strategy every time.
Ready to get started improving your branding?
Find out how branding can help create more sales opportunities for your business. Call 713.874.0162 or contact us here.