7 Marketing Tactics for Small Businesses
June 15, 2017
As a business owner, your time is valuable...and you may feel as if you never have enough of it. How are you supposed to dedicate time every day to plan your marketing strategy? Luckily for you, we've gathered 7 marketing tactics for small businesses that you can immediately implement and evaluate. If you need more help, give us a call - we'd love to help you plan your business's marketing strategy!
5 Essential Things I Learned About Social Media Marketing From General Assembly’s Social Media Bootcamp
May 3, 2017
Social media is designed to be an immersive experience that captures its users through visuals, interactions and messaging. A vast amount of individuals spend countless hours on their phones engaged in social media without realizing how all of these things affect how we live, think and spend. My role as a graphic designer is to create visually appealing things that communicate an idea for others to digest and I have to be conscious of the end result. As social media grows and transforms, I have to be more aware and sensitive to designing digitally for the perusing consumer.
Your Company’s Brand and Its Identity – Why the Two Are Different
April 11, 2017
We often get asked what the difference is between a company’s brand and its identity. After all, we offer branding services as an agency, right? The words “brand” and “branding” have become pretty diluted over the past few years – it seems like everyone’s using them without really knowing what they mean. We’re here to set the record straight. Our goal is to explain how we at Keystone Resources describe brand vs. identity so that you understand what to expect when you work with us.
Social Media Marketing for Entrepreneurs: Does It Work?
March 24, 2017
There are a few things you can do as a solopreneur that will ensure you’re making the most out of your social media marketing efforts. Our goal is to show you the right way to do social media marketing as an entrepreneur.